August 8th, 2007
Comics

Tags: business, deception, psychology

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Availability Heuristic + Conformity = Fun

There is evidence that people often confuse how easy something is to remember and how common it is

Dialog:
- Port:
  - There is evidence that people often confuse how easy something is to remember and how common it is.
- Starboard:
  - Since radical notions seem more memorable, I wonder if this biases people to think radical ideas are more widespread than they are.
  - Combined with a tendency to "follow the herd" this could lead to investments no one thinks will work or politics no one believes in.
- Port:
  - You could buy shares of my sub-oceanic server farm company without the put-down.

2 Comments:

thad Says:
August 7th, 2007 at 7:26 pm

– alternative ending –

“Don’t underestimate the human ability to convince ourselves that what we have already done was justified.”

thad Says:
August 7th, 2007 at 7:30 pm

I thought you guys might also like these links about a study that argues repetition is often confused with majority opinion and the wikipedia entry for the availability heuristic.

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