Branding

Dialog:

• Port:
  • How helpful do you think it is to name your company a slightly, or even heavily, degrading title?
  • The type of name that could launch a fight, a grudge, and maybe a chair in school.
  • Virgin media, The Big Noob, Think Geek
  • It's hard to find a degrading name that a company has not taken.
• Starboard:
  • and yet other insults come from company names. Right, Microsoft.